When it comes to selling your home - single-family home, or condominium - there is nothing more important than how it is marketed. In today's real estate market, the marketing that matters first and foremost is your presence on the Internet - i.e. "The Web".

I am an expert at marketing on the web and have earned the National Association of Realtors (NAR) designation known as e-PRO - an Internet Specialist for Real Estate.

This doesn't mean that the basics are out the window, not in the least. Traditional real estate marketing is still important. When you list your home with me this is what you should expect, all or in part as may be appropriate for your situation:

Positioning

Regardless of the marketing, it's all negated if your property is not positioned properly. Positioning is simply knowing your home's value through a comprehensive comparable marketing analysis or CMA. This is the beginning.

The CMA gives you and idea of where your property stands with respect to others that have sold recently and with respect to other properties on the market - the competition. The CMA in combination with other factors - the Market - will ultimately determine your positioning. What are the market trends? What are the current economic factors in the area? What are your goals? How fast do you want or need to sell? The answers to these questions and other local input are used to ultimately determine your market positioning.

Marketing - Traditional

I will come to learn and understand your property thoroughly, its value to the buyer and establishing the best buying proposition. This is the cornerstone for a successful marketing campaign.

Just listed announcement · Yard sign · Color Brochures · Multiple Listing Service (MLS) Listing

Marketing - On Line, The Web

Realtor.com and syndication for your listing through the National Listing Service. See the column at the right for all the locations that your listing will be pushed for the maximum exposure.

A website with your address - e.g. 123MainStreet.com (or similar)

Virtual fliers - full color fliers with photos that can viewed on the web, e-mail anywhere in an instant, and printed for distribution.

Virtual tour of your property

Featured listing display on www.BobPisa.Com

Best Possible Price

Attracting a buyer and getting a proposal is the hard part. But, it's not over until the contract negotiations are complete and beneficial to you, meet your goals, and the property closes. Negotiating on your behalf is what I do best.